CURLS WITH CARE
At Who’s That Curl, we believe great hair shouldn’t come at the planet’s expense. From the way we work to the products we use, everything is chosen with intention
At Who’s That Curl, we choose products that support the health of your curls without compromising on performance - or the planet.
That’s why we use O&M (Original & Mineral), an Australian haircare brand created to deliver professional results while moving away from harsh, traditional salon chemicals.
✦ Why we love O&M
O&M is designed with both hair health and sustainability in mind:
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Free from harsh chemicals like ammonia, PPD, and parabens
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Formulated with naturally derived, gentle ingredients
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Designed to support scalp comfort and long-term hair health
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Helps maintain curl integrity, bounce, and definition
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Packaged with a conscious, reduced-impact approach
We’re proud members of the Green Salon Collective, an organisation helping salons reduce waste and operate more sustainably.
Through this partnership, we’re able to responsibly recycle and repurpose common salon waste that would otherwise go to landfill, including:
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Hair clippings
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Foils
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Excess colour and chemicals
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Salon plastics
Instead of being discarded, these materials are recovered and given a second life - such as recycling into new materials or being used in environmental projects like oil spill clean-ups and composting initiatives.
It’s a simple change that makes a real difference, helping us reduce our environmental footprint while caring for your curls.
To support this work, a £1 green fee is added to each appointment, helping us continue to reduce waste and invest in more sustainable salon practices.
It’s a simple change that makes a real difference - helping us care for your curls while caring for the planet.
